UNEXPECTED DESIGN FOR EXPECTED USES
Brera site, Milano
Valorizzazioni Culturali | Art-Events and AtemporaryStudio present – in coincidence with the Milano Design Week – the exhibition IRONICALLY ICONIC which will take place from 4 to 9 April at Brera Site, in the heart of Milan.
An exhibition in which the most sophisticated production and creative techniques wear original forms, sometimes weird and funny, that ironically and iconically represent modern customs and traditions.
Formal icons and everyday objects, apparently conventional, reveal themselves in the wonder and surprise of the unexpected.
Unexpected design for expected uses, the slogan of the exhibition, anticipates the outcome that the reversal of roles between irony and icon sometimes generates. At times grotesque, tragic and even disorienting, the products showcased insist on the lever of wonder, curiosity and play.
Aylin Bilgiç / Anna Butticci / Hagit Pincovici for Colé / Doris Darling / ENDE ceramics / Giraldi Calenda Design / Gufram presents Drocco/Mello, Emanuele Magini, Studio 65 / Hatara Project - Marine Dominiczak, Elin Flognman, Yasuyo Hida, Anke Huyben, Christine Jalio, Helmi Lindblom, Melina Lindroos, Annea Lounatvuori, Sara Malm, Wiebke Pandikow, Jelizaveta Suska, Susanna Yläranta, Ginta Zabarovska / Jouw... presents Gabi Veit, Maki Okamoto, Nils Hint, Stuart Cairns / Paul Ketz / Lebole Gioielli / Miniforms presents Paolo Cappello / Moow / Naanstudio / NINE / PIKKA / Elinor Portnoy / André Fu for Tai Ping / Evelyn Tannus / Vitra
4 - 9 Aprile
10.00 - 20.00